Reef Guardian School Brand Style Guide

Abstract

The Reef Guardian School Brand Style Guide is published for use by schools involved in the Reef Guardian School program. This style guide provides information about the basic design elements and standards for a variety of applications of the Reef Guardian School initiative logo. Schools involved in the Reef Guardian School program have permission to use the logo on marketing materials and other collateral to support their Reef Guardian School activities. The visual elements of the Reef Authority’s Reef Guardian School brand include a logo, colour palette and a ‘look and feel’ which are all part of the publications, website, signage and branded clothing created. Using the visual elements of the brand consistently and across all Reef Guardian School activities strengthens the brand and extends the impact of the program.